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MICHAEL MATHIEU JOINS AFFINE AS CEO AND CHAIRMAN; ANDY MILLER ADDED TO COMPANY’S BOARD OF DIRECTORS; COMPANY CLOSES $5M EQUITY FINANCING
SAN FRANCISCO, CA (Marketwire, January 11, 2012) Affine, the San Francisco-based leader in contextual online video targeting, announced today that digital media veteran, Michael Mathieu, will be joining as CEO and Chairman adding to Affine’s rapidly growing team. Affine also … Continue reading
Detroit Takes Notice of Revved Up Online Video Buys
Affine’s Breakthrough Contextual Targeting Delivers Unprecedented Control of Online Video to Auto Advertisers via Marketwire SAN FRANCISCO, CA–(Marketwire – Jan 3, 2012) – As the 2012 North American Auto Show nears, the auto industry is taking notice of an exciting … Continue reading
Dynamic Automotive Targeting
We’re thrilled to announce our new Automotive targeting package. The goal was to make targeting automotive content across networks, exchanges and DSPs easier than ever with the same level of transparency and scale as our previous targeting segments. This is … Continue reading
Breakthrough: Contextual Advertising for Online Video
(via Beet.TV) Breakthrough: Contextual Advertising for Online Video Has Arrived via Affine Systems with YouTube and Top Video Ad Nets as Customers Affine Systems, a small San Francisco-based, venture-backedstart-up built around machine learning, has created a technology to “rip apart video frame … Continue reading
Brands: Are you targeting safely?
(Via BizReport) Advertisers looking for more from holiday advertising campaigns may turn to targeting to increase ROI, but the wrong type of targeting could land brands in stick situations where consumers are concerned. Although many people have noted they want … Continue reading
Affine Systems Launches Contextual Targeting Platform
Affine Systems Launches Contextual Targeting Platform for Online Video Advertising Platform Gives Advertisers Total Clarity Into Online Video Content and the Ability to Control Exactly Where Ads Appear, Just Like With TV Ad Buys SAN FRANCISCO, CA–(Marketwire – Jun … Continue reading
Affine Systems and TubeMogul Offer Total Visibility
Affine Systems and TubeMogul Offer Media Buyers Total Visibility Into the Online Video Stream Partnership Significantly Increases Contextual Targeting Available for Real-Time Media Buying SAN FRANCISCO, CA–(Marketwire – Aug 9, 2011) – Affine, a leading provider of contextual targeting … Continue reading
Affine Appoints IAG Research Founder to Board
Affine Appoints IAG Research Founder Alan Gould to Board of Advisors SAN FRANCISCO, CA–(Marketwire – Aug 16, 2011) - Affine, a leading provider of contextual targeting data for online video ad buying, today announced the appointment of Alan Gould, entrepreneur … Continue reading
Affine and LiveRail Provide Clarity
Affine and LiveRail Provide Clarity Into Online Video Content for Media Buys Technology Allows Media Buyers to Make Better Real-Time Bidding Decisions SAN FRANCISCO, CA–(Marketwire – Sep 21, 2011) – Affine, a leading provider of contextual targeting data for … Continue reading
Jonathan Dodson Joins Affine
SAN FRANCISCO, CA–(Marketwire – Sep 27, 2011) – Affine, a leading provider of contextual targeting data for online video ad buying, today announced that Jonathan Dodson has joined the company as vice president of engineering. In his new role, Dodson … Continue reading